Case analysis of bank of america: mobile banking in the banking industry bank of america has grown to become a household name and evidence of their marketing efforts through all channels can be seen just about everywhere you go. Case analysis in january 2010, bank of america is discussing their future mobile strategy should the company add complexity to their app, design multiple apps for business segments, or expand into other mobile channels. In january 2010, bank of america is discussing its future mobile strategy should the company add complexity to its app, design multiple apps for business segments, or expand into other mobile channels.
Case analysis: bank of america: mobile banking introduction bank of america is one of the largest us bank holding companies it was founded in 1904 and expanded with several acquisitions mobile banking was launched in 2007 and within three years bank of america had 4 million active customers using this service. Marketing & sales case study analysis and solution at fern fort university, we use harvard business review (hbr) marketing principles and framework to analyze bank of america: mobile banking (abridged) case study. Bank of america: mobile banking case study solution, bank of america: mobile banking case study analysis, subjects covered finance marketing strategy by sunil gupta, kerry herman source: harvard business school 22 pages publication date: mar 02, 2010 prod. Bank of america corporation (boa) is an american multinational banking and financial services corporation founded in 1904 it is headquartered in charlotte, north carolina.
Bank of america : mobile banking (abridged) main problem: bank of america(bofa) needs to leverage its mobile banking platform by strategizing how to incorporate mobile banking that is specific to the customer’s business needs management must make a decision on how to package the mobile banking program to the market in order to differentiate itself from competitors, and benefit from the. Bank of america ran tv commercials for the program during the winter olympics the bank continues to promote keep the change on its web site, and it has bought ads with search engines. Bank of america case study analysis • 200 ideas generated in one year • result – higher customer satisfaction & decrease in employee turnover. Case study bank of america mobile banking 7 30 2013 jessica a mahfoudi amba650 professor tipple bank of america bofa , originally known as bank of italy, my account below is a free excerpt of bank of america case study from anti essays, your source for free research papers, essays, and term paper examples.
Below is an essay on bank of america - mobile banking from anti essays, your source for research papers, essays, and term paper examples bus5040 – case #3 bank of america mobile banking 1. Bank of america: mobile banking case analysis, bank of america: mobile banking case study solution, bank of america: mobile banking xls file, bank of america: mobile banking excel file, subjects covered finance marketing strategy by sunil gupta, kerry herman source: harvard business school 22 pages publication date: mar 02, 2010 prod. Below is the strengths, weaknesses, opportunities & threats (swot) analysis of bank of america : 1bank of america has a strong brand name and good financial position 2bank of america is one of the largest bank in the american market.
Osm exceeded the goals of bank of america and the pga tour by 35% through new accounts consistency in appearance and message was achieved through staff familiarity of materials and venues program was instrumental in representing both organizations in such a way that it paved the way for an extension of the relationship between client and partner. In january 2010, jane mcdonald, head of the bank (boa) of america corporation, marketing digital, discussed the bank's mobile strategy with douglas brown, senior vice president, development of mobile products. Bank of america – case analysis prepared by kesha s mitchell april 30, 2013 amba 650-1134 marketing management and innovation professor philemon oyewole in 2007, bank of america (bofa) corporation launched the largest secure mobile banking service in the united states and has over four million mobile banking customers bofa mobile banking.
Bank of america five forces analysis threat of new entrance the sector offers a considerable barrier to new entrants due to the high capital required to establish a new bank as banking is professional services type required high creditability, strong brand presence is the key obstacle for newcomers. In january 2010, jen mcdonald, director of the bank (boa) digital marketing group in north america corporation, discussed the strategy of mobile banking with douglas brown, senior vice president of product development for mobile. Home case studies bank of america #connect4red case study the countdown to the event was teased on 15 bank of america and (red) sites and mobile properties, as well as on itunes itself the countdown was also featured on a digital billboard in times square that could be seen in the background of super bowl pre-game tv coverage on fox. Bank of america: mobile banking (abridged) case solution, in january 2010, bank of america is about their future mobile strategy should the company increase the complexity in order to design multiple applications related harvard case study analysis solutions.